
But in 2026, the question is becoming harder to ignore:
Is it still working as intended?
At UKREiiF, LRG’s panel brings together voices from across the sector to explore whether shared ownership is still delivering on its promise or whether the model is starting to fall short.
Because while demand remains, the landscape around it is changing.
A Model Under Pressure
Affordability is tightening.
Income growth isn’t keeping pace.
And expectations from buyers are shifting.
At the same time, supply is evolving, with growing focus on different property types and regional variation playing a bigger role in demand.
The result is a model under increasing scrutiny.
Not because it doesn’t work but because it may not be working in the same way it once did.
The Questions Getting Louder
There are some questions the industry is starting to ask more openly:
Is shared ownership still accessible to the people it was designed for?
Are pricing and affordability aligned with real incomes?
Is the model keeping pace with changing demand?
And what needs to evolve to ensure it remains a genuine route onto the housing ladder?
These are not easy questions, but they are necessary ones.
Beyond the Label
Shared ownership is often spoken about as a single model.
In reality, its success depends on a complex mix of factors, from location and pricing to lender appetite and buyer confidence.
Which means the conversation needs to move beyond whether it works and towards how it works, and for whom.
Expect a Real Conversation
This isn’t a session designed to simply defend or dismiss the model.
It’s about bringing together different perspectives and being honest about both the strengths and the challenges.
Because if shared ownership is to remain part of the housing solution, it needs to evolve with the market around it.
Meet the panel
This session brings together a range of perspectives from across the sector:
- Peter Hawley, Director, SOWN
- Natasha Tull, Head of Sales, Guinness Partnerships
- Kelly McCabe, Managing Director, The Mortgage People (TMP)
- Stuart Hensby, Director of Sales & Marketing, Abri Group
- Adriant Plant, New Homes & Shared Ownership Director, LRG
- Grace Marien-Osborn, PPHA Managing Director, HSPG
Together, they will explore the future of shared ownership and whether the model still stacks up in today’s market.

