SOWN at UKREiiF 2025: The Future of Shared Ownership in the UK

April 28, 2025

Peter Hawley, Director, SOWN

With rising house prices, constrained supply, and changing buyer needs, shared ownership is more important than ever in addressing the UK’s housing crisis.

That’s why SOWN, LRG's shared ownership brand, is proud to host:

“The Future of Shared Ownership in the UK” – a powerful panel session exploring how the sector must evolve to meet the moment.

🔍 What to Expect

This expert-led discussion will examine the current state of shared ownership and explore how the model can adapt to deliver greater affordability, accessibility and sustainability.

We’ll address:

• The challenges of reaching aspiring homeowners in today’s market

• The impact of policy reform and the role of the Shared Ownership Council

• Innovative sales strategies and funding models being trialled by leading providers

• How sustainability and ESG targets are influencing new schemes

• What the future looks like for shared ownership at both local and national levels

Whether you're a housing provider, developer, lender, policymaker or investor — this is your opportunity to gain fresh insight and contribute to the debate on how shared ownership can evolve to meet the UK’s housing needs.

👥 Meet the Panel

Our panel brings together leading voices from across the shared ownership ecosystem:

Peter Hawley, Director, SOWN

Adrian Plant, Director, SOWN

Kelly McCabe, Managing Director, The Mortgage People (TMP)

Ann Santry CBE, Chair, Shared Ownership Council

Sunny Sanger, Head of Sales, HSPG

Natasha Tull, Head of Sales, The Guinness Partnership

Stuart Hensby, Director of Sales and Marketing, Abri Group

From sales and mortgage expertise to policy leadership and housing delivery, this panel promises rich and wide-ranging perspectives.

🌍 Join the Conversation

Shared ownership must not only survive – it must thrive. At SOWN, we’re committed to shaping a future where shared ownership is a viable and attractive path to homeownership for more people across the UK.

📍 Add our session to your UKREiiF agenda:

The Future of Shared Ownership in the UK

🗓️ Tuesday 20th May | 🕓 4:00PM – 6:00PM