Bringing Soul and Personality into BTR / New Builds, Through Conscious Design

Justine Edmonds

Head of Build to Rent, LRG

Justine has worked in the property industry since 2002, with much of her career in London setting up offices, building teams, and growing brand awareness. Joining LRG in 2017, she managed the Romans Sunningdale office, working with high-net-worth clients and investment portfolios in areas like Ascot and the Wentworth Estate. Before moving to the corporate team, Justine successfully ran a lettings office with a turnover exceeding £1 million. As Head of Build to Rent, she oversees strategy, mobilisation, and growth across multiple brands, appraising developments, negotiating leases, and fostering client relationships with a focus on modern, sustainable living spaces.

Richard Berridge

Single Family Rental Advisor, Blackbird Real Estate Consultants

With 40 years in real estate, Richard specialises in residential investment, covering acquisition, operations, and disposal. His expertise in Build-to-Rent includes development, planning, and strategy to maximise value. Passionate about data-driven insights, team development, and housing policy, he strives to shape a more progressive, equitable private rental sector.

Jason Farrimond

Director, Land & New Homes, LRG

Jason, a chartered surveyor, has over 15 years’ property industry experience and joined LRG in 2012 and now heads up the LRG New Homes sales function across the South East and the national Development Consultancy team. Jason and his teams work closely with house builders and advise on optimum housing mix, internal layouts and specifications as well as providing development appraisals, market insights and sales strategies. The support starts at the very beginning, working alongside our Land and Planning departments in advising on site identification and how to maximise development opportunities.

Tracey Hartley

Residential Operations Expert

Tracey has over 25 years of experience in residential property investment, asset management, and operations across Estate, Block, and Build to Rent (BTR) sectors. She has held senior leadership roles, including a decade in Fund Management and Operations at Grainger and heading residential portfolios at The Howard de Walden Estate, JLL – The Crown Estate, and as Chief Operating Officer at Cortland Europe. With a strong focus on governance, risk, and compliance, she ensures best practices at all levels. A key industry figure, Tracey has shaped policy through her involvement in the Government’s Private Rented Sector (PRS) Taskforce. She currently serves as Chair of the British Property Federation (BPF) Residential Management Committee, sits on the BPF Residential Board, and co-chairs the Association of Residential Letting Agents (ARLA) Policy & Research Committee.

Duncan Williams

Acquisition Director - Single-Family Housing, Apache Capital/Present Made

Duncan Williams is Acquisitions Director, Single Family Housing, at Apache Capital and has overall responsibility of acquiring opportunities for Apache's pioneering Single Family Housing Platform Present Made. He has 10 years of real estate experience in real estate property planning and development and has delivered numerous large-scale housing developments. Apache Capital is a UK-focused, vertically-integrated investment manager and operator specialising in residential rental real estate. Its unique approach allows it to oversee the full asset lifecycle, from site acquisition and planning to operations and asset management. Apache partners with leading development partners to deliver high-quality, scalable housing that meets the needs of diverse renters. With a clear focus on institutional-grade operations, Apache delivers real estate expertise and operational excellence to address housing demand in high-barrier-to-entry markets. Apache’s strategic vision is focused on scaling its platforms and adapting to evolving market dynamics including Single Family Housing, BTR for a wider part of the market, operational innovation through its in-house capability and long-term investment in the rental living sector partnering with institutions for sustainable value creation. Apache’s portfolio covers 8,000 homes across both BTR and SFH with over 3,000 operational homes in communities across the UK.