Bringing Soul and Personality into BTR / New Builds, Through Conscious Design

Justine Edmonds

Head of Build to Rent, LRG

Justine has worked in the property industry since 2002, with much of her career in London setting up offices, building teams, and growing brand awareness. Joining LRG in 2017, she managed the Romans Sunningdale office, working with high-net-worth clients and investment portfolios in areas like Ascot and the Wentworth Estate. Before moving to the corporate team, Justine successfully ran a lettings office with a turnover exceeding £1 million. As Head of Build to Rent, she oversees strategy, mobilisation, and growth across multiple brands, appraising developments, negotiating leases, and fostering client relationships with a focus on modern, sustainable living spaces.

Richard Berridge

Single Family Rental Advisor, Blackbird Real Estate Consultants

With 40 years in real estate, Richard specialises in residential investment, covering acquisition, operations, and disposal. His expertise in Build-to-Rent includes development, planning, and strategy to maximise value. Passionate about data-driven insights, team development, and housing policy, he strives to shape a more progressive, equitable private rental sector.

Jason Farrimond

Director, Land & New Homes, LRG

Jason, a chartered surveyor, has over 15 years’ property industry experience and joined LRG in 2012. Jason and his team work closely with developers and advise on optimum housing mix, internal layouts and specifications as well as providing development appraisals and market insights. The support starts at the very beginning, working alongside our Land and Planning departments in advising on site identification and how to maximise development opportunities.

Tracey Hartley

Senior Director of Operations, Compass Rock International

Tracey has over 25 years of experience in residential property investment, asset management, and operations across Estate, Block, and Build to Rent (BTR) sectors. She has held senior leadership roles, including a decade in Fund Management and Operations at Grainger and heading residential portfolios at The Howard de Walden Estate, JLL – The Crown Estate, and as Chief Operating Officer at Cortland Europe. With a strong focus on governance, risk, and compliance, she ensures best practices at all levels. A key industry figure, Tracey has shaped policy through her involvement in the Government’s Private Rented Sector (PRS) Taskforce. She currently serves as Chair of the British Property Federation (BPF) Residential Management Committee, sits on the BPF Residential Board, and co-chairs the Association of Residential Letting Agents (ARLA) Policy & Research Committee.