Does Shared Ownership Still Stack Up? Exploring Supply, Demand and the Real Barriers to Entry

Peter Hawley - Chair

Director, SOWN

Peter has worked in the property industry for over 20 years, joining LRG in 2012, and has been at the heart of shared ownership at LRG since 2019. With a passion for delivering a bespoke and personal service to both homebuyers and clients, he is committed to ensuring customers receive the best advice and guidance in the industry. His expertise spans working with various housing providers, from small end-of-scheme sales to large-scale development launches and shared ownership resales. Outside of work, Peter is a keen sports fan who enjoys playing football and golf whenever possible. He also has a passion for Escape Rooms and thrill-seeking, always eager to try out a new roller coaster.

Natasha Tull

Head of Sales, The Guinness Partnership

Natasha, Head of Sales at The Guinness Partnership, is responsible for all aspects of sales for Open Market & Affordable Home Ownership across the UK. Natasha's remit includes new opportunity appraisals, risk and opportunity analysis, project managing sales launches, forecasting and stakeholder management for open market and affordable tenures

Kelly McCabe

Managing Director, The Mortgage People (TMP)

Kelly McCabe, Managing Director of TMP, founded the company in 2005, growing it into one of the UK’s leading Specialist Shared Ownership Brokers. With over 20 years in Financial Services, she works with lenders, government, and housing associations to raise the profile of Shared Ownership and drive positive industry change.

Stuart Hensby

Director of Sales and Marketing, Abri Group

Stuart leads the sales and marketing of Abri’s new homes pipeline, as well as overseeing re-sales and staircasing across a range of home ownership tenures, including shared ownership and open market sale. With extensive experience in the new homes industry across the south of England and London, Stuart combines strong market insight with a commitment to developing sales strategies that make the buying experience clear, supportive and customer led. Passionate about placing customers at the centre of every decision, he champions a service focused approach that supports buyers at every stage of their home ownership journey.

Adrian Plant

Director, SOWN

Adrian is a target-driven property professional with over 30 years of residential experience in London, the Thames Valley, and overseas, including China, Hong Kong, Singapore, and Taiwan. Joining LRG in 2018, he brought extensive expertise in the London and South East new homes market. Adrian leads LRG’s New Homes and Shared Ownership divisions, delivering sales and marketing services for Housing Associations across the UK. A personable leader, he is passionate about developing his team of Customer Service Agents, helping first-time buyers navigate the housing market. Outside work, Adrian stays active through walking and caring for his diverse menagerie of donkeys, goats, chickens, ducks, dogs, and one cat.

Grace Marien-Osborn

PPHA Managing Director, HSPG

Grace Marien-Osborn is Managing Director of Park Properties Housing Association (PPHA), a fast-growing, for-profit registered provider of affordable housing backed by institutional capital. She leads the platform’s investment, portfolio strategy and operational scaling, with a focus on delivering high-quality affordable homes at pace while generating strong, sustainable returns. Grace brings extensive experience across real estate investment and asset management. Prior to PPHA, she was a Director at Greystar, where she led asset management for the Student Roost portfolio, one of the UK’s largest purpose-built student accommodation platforms. Before that, she held a senior acquisitions role at Sage Housing, where she was responsible for deploying significant capital into affordable housing. She is passionate about improving housing delivery through institutional investment and operational excellence, with a relentless focus on creating high-quality, safe and secure homes for customers.